As a child, owner Ashley Teran was never content simply playing pretend. Instead, she would actually create the worlds in which she played. Simple skits performed for moms and dads at Christmas parties would require, according to the young girl, full costume, set design, show programs, mood lighting, and, of course, refreshments for the adults - and she would work on these elements until each was perfect. In college, friends would enlist the young artist to create art installations in their apartments to make those late-night parties a little more interesting. As an English teacher, Teran would transform her classroom to help transport her students to the milieus they studied. She was called upon year after year to design and implement themed school dances and art installations throughout campus. Teran helped create beautiful weddings, baby showers, and birthday parties for her friends.
After moving from Miami, Florida to Asheville, North Carolina with her chef husband Nestor, and infant daughter, both Ashley and Nestor became inspired by the many young business owners in town who decided to try to make a living from pursuing their passions. The Terans knew that they could take their talents and turn them into a career. With Ashley’s love of design and Nestor’s amazing abilities in the kitchen, they had a recipe for success! If they didn't try, they would regret it for the rest of their lives. Two months later, Smash Events, Inc. was born.
Smash Events, Inc. has now grown into one of the premier Catering, Floral Design, and Event Coordination Companies in Western North Carolina. Their mobile food unit, Smash Box Mobile Kitchen, cooks onsite at weddings and special events, ensuring that food comes directly from the kitchen and onto guests’ plates. Smash Box Mobile Kitchen also operates as a food truck, bringing its unique eats to many festivals, breweries, and special events in the region. Ashley’s floral and event design work has made her one of the top event designers in the area, and Smash’s team of experienced event coordinators work seamlessly to bring it all together.
Whether clients are looking to have an intimate dinner party for 30, or a fabulous gala for 200, Smash Events is ready to get the job done!
How It All Began...